Vero - NOT the insurance company!

Heard about a new social media app called Vero yet? Here's the skinny:

Over the last month, a new Social Media app has been picking up momentum and causing a stir worldwide. Vero is an app that markets itself as a 'new kind of social network'  - bringing together the best features of what already exists across multiple individual platforms.

Interested? Here's a little more...

Vero was first launched in 2015 by Lebanese billionaire Ayman Hariri, movie financier Motaz Nabulsi, and venture capitalist Scott Birnbaum. Vero means “truth” in Esperanto, and Vero bills itself as an ad-free "social network that lets you be yourself".

Vero is essentially Instagram, Facebook, Twitter and Spotify rolled into one. On the news feed, you can see your posts as well as the posts of people you connect with or follow (differentiated into three categories that you choose - close friends, friends, acquaintances). Posts can be photos, or text and URLs, as well as recommendations for music and TV shows.

The BIG things that make Vero different

The real differentiator for Vero is that it doesn’t manipulate or curate your feed. Posts are sorted chronologically, instead of via algorithms. This means the app is particularly popular with people who are frustrated by Instagram and Facebook’s algorithm changes.

Another string in Vero's bow - the platform has no ads and will not be mining your data to sell to future advertisers, instead, opting to charge users a small annual subscription fee.

Ca-Ching... How much does it cost to use?

Currently, the app is free to download on Google Play and the App Store, but the start-up will eventually introduce an annual subscription fee (According to CNBC, it seems like this annual fee will only amount to "a few dollars," but no exact number has been released).

Initially, Vero stated the first one million registered users would be able to access the app ‘free for life’ (one of the things which sparked our interest adopting Vero early) but due to high demand (and the 'to be expected' technical issues they’ve had recently) Vero has extended this offer.

For those who decide to join if and when the platform becomes proven, subscriptions will play a key part in Vero’s concept, focusing on users as customers rather than making the Vero user-base a product for advertisers.

As Vero explains on their site: “Our subscription model will allow us to keep Vero advertising-free, and to focus solely on delivering the best social experience instead of trying to find new ways to monetise our users’ behaviour”.

For business... Or not?

Companies are able post on Vero (we haven't dabbled in this yet), but instead of sponsored ads in your news feed (like on Facebook and Instagram), businesses curate links to external sites using Vero and can pay for a “buy now” button. 

The team here at The Social Shop have signed up to Vero with personal profiles, and will be keeping a watchful eye on whether Vero will become something business can benefit from.

​Boom or bust? Will Vero last?

While Facebook, Instagram, and Snapchat are booming, the social media landscape is already crowded with hit-and-miss social networks like MySpace, Friendster, and Google Plus.

Some not-so-known social apps like Ello, Peachand Sarahah, have taken advantage of Internet virality, but have lacked the staying power to become feasible alternatives to Facebook or Instagram.

We put Vero's recent surge in popularity down to a couple of key things - perfect timing around the global frustrations from Facebook and Instagram's algorithm changes AND massive promotion and audience reach from big-time celebrity influencers. 

There are currently more than 500,000 Instagram posts tagged as #Vero, many of which are users posting screenshots of their profiles and asking followers to join them on the app.

On Vero, you're still able to connect with friends and share what's happening in your life from breakfast to engagements — just with a little more control, which is where the appeal in this platform comes in for us on a personal level.

Vero's mission statement reads, "When you can control who sees what, you can behave in a way that is more natural, which we believe ends up being better for you." 

A great sentiment, and we all know social media needs a little less 'fake-reality and advertising' but at this point it's very hard to judge whether the app's popularity is genuine, or just another attempt at world-domination.

Our-take? It's definitely worth a try! Jump on and give Vero a go while it's still free. Let us know what you think!