GT Radial New Zealand

GT Radial is a brand that has been around in New Zealand for a long time. Alongside a forward-thinking Marketing Manager we developed a social campaign to bring this global brand out of the dark-ages of marketing, into this century with humor and practicality.

Naturally, tyres aren't the sexiest of products to be working with so this posed a challenge! We loved the creative licence gifted to us by GT Radial NZ, allowing us to add a bit of good old Kiwi slang to the mix. With this we launched a completely unique nationwide advertising campaign for GT Radial, which re-positioned and reintroduced the brand to an entirely new range of socially savvy online consumers.