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For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers. UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
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So, you want to know the basics of influencer marketing?Put simply, an influencer is an individual who has the power to impact purchase decisions of others because of their authority, knowledge, position or relationship with their (genuine) audience on social media. Generall...
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