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Trends in social may change, but one thing that we know for certain is that social media is a two-way street. It’s as much about listening as it is about sharing. Sprout Social recently released the insights of their 2019 Index (you can see our take on this here). These re...
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Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media.  In a nutshell - its having a plan for the management of your brand on social media, at all times. ...
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How do you know if you’re on the right track with your social media strategy?  Aside from turning to your own metrics, understanding industry-wide data is of benefit not just for the success of your strategy, but for the success of your organisation. Backing up your a...
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‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos. So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many ...
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For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers. UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
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There’s a new kid on the content block. In 2018 Stories proved their worth, and subsequently in 2019 they’re EVERYWHERE. Every dominant social platform has started introducing a ‘stories’ option. Although Instagram Stories is one of the more popular and well-known ve...
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How many times have you attempted to write an engaging post, only to end up racking your brains for a witty or interesting caption? Don’t worry - it happens to the best of us! But to make your life easier, we’ve compiled a few hints and tips to bear in mind when you nex...
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If you’re a social media rookie, the hashtag; a word or phrase preceded by a hash sign (#) could be baffling you right now. The hashtag came into existence on Twitter, but since then most social media platforms have adopted the use of these. The hash (symbol) turns any wo...
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So, you want to know the basics of influencer marketing?Put simply, an influencer is an individual who has the power to impact purchase decisions of others because of their authority, knowledge, position or relationship with their (genuine) audience on social media. Generall...
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If you haven’t heard of it (you might be hiding under a rock), Instagram is a hugely-popular photo and video-sharing social media platform now owned by Facebook. As well as posting images & videos to your feed, this year, the popularity of Instagram Stories (see below) has...
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