FILTERED BY TAG:

Advertising

X
OK - so you’ve heard from us a lot this year, that you need to have an advertising budget for social media, if you want your maximise the potential of your content and campaigns. Spending that budget wisely is the difference between a top and a flop result, so knowing wha...
Read more
So, you want to know the basics of influencer marketing?Put simply, an influencer is an individual who has the power to impact purchase decisions of others because of their authority, knowledge, position or relationship with their (genuine) audience on social media. Generall...
Read more
If you haven’t heard of it (you might be hiding under a rock), Instagram is a hugely-popular photo and video-sharing social media platform now owned by Facebook. As well as posting images & videos to your feed, this year, the popularity of Instagram Stories (see below) has...
Read more
When we think of social media marketing, it’s often just the major players that come to mind as tools; Facebook, Instagram, Twitter, and LinkedIn.  But that thinking misses a huge part of social media: messaging apps (which are actually separate platforms)!  If y...
Read more
If you didn’t already know, Snapchat is social media platform which allows users to send time-limited images (‘snaps’) to other users. Unlike most social networking platforms, Snapchat is entirely mobile app based, so your smartphone will become a vital tool if you wan...
Read more

Training your your 2018 content strategy to scratch the belly of FB's algorithm monster

If you didn’t already know, Facebook introduced some big changes to it’s content algorithm in January 2018. These changes mean businesses need to work harder to be seen, heard and remembered on the world’s most popular social media platform (more on that here). While p...
Read more

Heard about a new social media app called Vero yet? Here's the skinny:

Over the last month, a new Social Media app has been picking up momentum and causing a stir worldwide. Vero is an app that markets itself as a 'new kind of social network'  - bringing together the best features of what already exists across multiple individual platforms...
Read more

GT Radial New Zealand

June 3, 2016
GT Radial is a brand that has been around in New Zealand for a long time. Alongside a forward-thinking Marketing Manager we developed a social campaign to bring this global brand out of the dark-ages of marketing, into this century with humor and practicality. Naturally, t...
Read more

Sports4Tots

April 28, 2016
We were really excited when we were brought on to assist the Sports4Tots team, in a collaborative effort alongside a new creative agency. Put in charge of Sports4Tots social media strategy we quickly set-about developing some SMART goals, and putting our magic to work with a...
Read more

Leadfoot Festival

April 28, 2016
We were engaged to take on the management of all social media for Leadfoot Festival at a critical time, just prior to their 2016 event. The Leadfoot Festival had been growing and steadily slowly in awareness and attendance since it's inception in 2012, but organisers knew so...
Read more