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Trends in social may change, but one thing that we know for certain is that social media is a two-way street. It’s as much about listening as it is about sharing. Sprout Social recently released the insights of their 2019 Index (you can see our take on this here). These re...
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Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media.  In a nutshell - its having a plan for the management of your brand on social media, at all times. ...
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‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos. So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many ...
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For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers. UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
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Just when you thought you had Millennials nailed, there’s another generation on the scene, about to enter the workforce. By 2020, Generation Z is expected to make up 40% of consumer markets, which has the potential to cause major changes across all industries! Here’s wha...
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When we think of social media marketing, it’s often just the major players that come to mind as tools; Facebook, Instagram, Twitter, and LinkedIn.  But that thinking misses a huge part of social media: messaging apps (which are actually separate platforms)!  If y...
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Training your your 2018 content strategy to scratch the belly of FB's algorithm monster

If you didn’t already know, Facebook introduced some big changes to it’s content algorithm in January 2018. These changes mean businesses need to work harder to be seen, heard and remembered on the world’s most popular social media platform (more on that here). While p...
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Welcome to the next evolution in your content requirements

It's the very first fortnight of 2018, and while some of us planned a relaxing transition back from holiday to business mode, Facebook had other plans for Business Page Administrators.  We all know change is inevitable so if you haven’t already, prepare yourself for t...
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If you're a 'grammer' you're probably a victim of the dreaded #instaspam

You know, that message that says "nice profile, check out mine for 100 likes" or something along those same, cheesy lines? Do you want the good news, or the bad news? Read which ever outcome below you want to hear first: The bad news At this point in time there's nothing ...
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GT Radial New Zealand

June 3, 2016
GT Radial is a brand that has been around in New Zealand for a long time. Alongside a forward-thinking Marketing Manager we developed a social campaign to bring this global brand out of the dark-ages of marketing, into this century with humor and practicality. Naturally, t...
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