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Engagement

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Nailing community management is important for any business active on social media. How you manage your community will define how your followers perceive your brand and without a doubt, if or how often they buy from you. At its core, community management is about forming rela...
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‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos. So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many ...
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For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers. UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
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If you’re a social media rookie, the hashtag; a word or phrase preceded by a hash sign (#) could be baffling you right now. The hashtag came into existence on Twitter, but since then most social media platforms have adopted the use of these. The hash (symbol) turns any wo...
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OK - so you’ve heard from us a lot this year, that you need to have an advertising budget for social media, if you want your maximise the potential of your content and campaigns. Spending that budget wisely is the difference between a top and a flop result, so knowing wha...
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Training your your 2018 content strategy to scratch the belly of FB's algorithm monster

If you didn’t already know, Facebook introduced some big changes to it’s content algorithm in January 2018. These changes mean businesses need to work harder to be seen, heard and remembered on the world’s most popular social media platform (more on that here). While p...
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Right now, Instagram is one of the most popular social media platforms globally, with more than 400 million active users. Engagement wise - Instagram is blowing engagement stats (per platform) out of the water, with an average engagement level (remember engagement is the key...
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