December 17, 2018
If you’re a social media rookie, the hashtag; a word or phrase preceded by a hash sign (#) could be baffling you right now. The hashtag came into existence on Twitter, but since then most social media platforms have adopted the use of these. The hash (symbol) turns any wo...
July 21, 2016
Knowing your Audience is Critical
There's a critical part of every social media strategy that includes knowing who your target audience is. Not knowing who you're talking to, how they like to be communicated with, what engages them the most or when / where they're online is like throwing a dart at a target a...
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