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Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media.  In a nutshell - its having a plan for the management of your brand on social media, at all times. ...
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‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos. So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many ...
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For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers. UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
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There’s a new kid on the content block. In 2018 Stories proved their worth, and subsequently in 2019 they’re EVERYWHERE. Every dominant social platform has started introducing a ‘stories’ option. Although Instagram Stories is one of the more popular and well-known ve...
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How many times have you attempted to write an engaging post, only to end up racking your brains for a witty or interesting caption? Don’t worry - it happens to the best of us! But to make your life easier, we’ve compiled a few hints and tips to bear in mind when you nex...
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If you didn’t already know, Snapchat is social media platform which allows users to send time-limited images (‘snaps’) to other users. Unlike most social networking platforms, Snapchat is entirely mobile app based, so your smartphone will become a vital tool if you wan...
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Training your your 2018 content strategy to scratch the belly of FB's algorithm monster

If you didn’t already know, Facebook introduced some big changes to it’s content algorithm in January 2018. These changes mean businesses need to work harder to be seen, heard and remembered on the world’s most popular social media platform (more on that here). While p...
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Welcome to the next evolution in your content requirements

It's the very first fortnight of 2018, and while some of us planned a relaxing transition back from holiday to business mode, Facebook had other plans for Business Page Administrators.  We all know change is inevitable so if you haven’t already, prepare yourself for t...
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