There’s no time to stand still when it comes to social. Which is why we’ve made it easy to keep up with the latest changes, updates and best-practice approaches to using social media for your business. We have free resources below, or for those who need a little extra guidance, our paid packages could be right for you.

Social School

Social School is a FREE Facebook community (group) for SMEs. It exists to help you stay on top of updates, real trends, and learn how to implement best practice social media to grow an amazing brand. Join us! It’s an easy way to tap into our knowledge, whether you’re socially savvy, or just starting out!

  • Guides, webinars and resources so you can learn at your own pace and in your own time
  • Ask our experts questions - they love it
  • Build your own knowledge and confidence of different social platforms

Social for Good Podcast

The Social Shop Managing Director, Mary Cullingford leads the conversation on using #socialforgood in our monthly podcast. She shares her views, insights and advice, and chats to other subject matter experts who offer their perspective on how to get the most out of social media for your business.

  • Understand how to use social media as a force for good
  • Best-practice advice for managing your own social media accounts
  • Interviews and insights from our own full-service social media agency

Social Thought Leadership

Mary Cullingford, Managing Director of The Social Shop, goes deep into some of the big topics impacting social media marketing and brand positioning for businesses of all sizes. Discover insider-insights from an experienced social marketer who is committed to helping other businesses leverage #socialforgood.

  • Topical discussion on today’s important conversations surrounding social media
  • Research-driven analysis and opinion
  • Advice to help social marketers grow their influence within organisation

We're sharing social insights on our blog:

There is so much info out there it can be hard to know where to start. Ditch the overwhelm and let us break down what it is you really need to know when it comes to social media. From understanding algorithms and employee advocacy to tips on great creative and stand-out copy, our monthly blog covers every facet of what it takes to be successful on social. 

Research-driven insights and best-practice tips. 

Straight-talking advice for creating good content - strategically.

Need-to-know basics and relevant industry updates.

The State of Social 2020: Need-to-know stats from Sprout Social’s latest social index

For most industries, social media is now a super-saturated space, so having the right knowledge up your sleeve can help you make sure you’re getting in front of the right people at the right time.Read more

Social for all: accessibility and inclusivity on social media

This year has certainly served up its share of disruption - but the silver lining is that it’s brought with it great opportunities for learning. Global events have pushed us towards becoming moreRead more

Using your brand voice for good on social media

Wow, it’s been a big few months for social media. As brands, 2020 has challenged us in unexpected ways around how we’re showing up online. Global events have connected us on an epic scale andRead more

Customer-centricity for the win: How to use social media to establish brand trust

One message you’ll hear us have set on repeat is that social media needs to be a two-way street. It’s no longer enough for brands to simply see social media as a platform to push their messagesRead more

Your social media stocktake: Strengthening your social presence through downtime

If you’re anything like us, you’ve made it through the level 4 restrictions with the help of Zoom greenscreens hiding washing piles and squabbling children in the background of business calls, aRead more

Social in the time of Covid-19: What to consider when it comes to sharing on social media

We read today that actor Jared Leto was on a silent meditation retreat in the desert for 12 days, and on reemerging into the real world, he was shocked to hear about the seriousness of theRead more

Our favourite Instagram accounts and why

When you work in Social Media, you end up spending a LOT of time browsing. We like to keep on top of what’s working & what isn’t working, and the best way to do this is by checking out all sortsRead more

How to write the perfect social bio

We don’t need to tell you that first impressions MATTER. The saying “You never get a second chance to make a first impression” holds true in social media as much as anywhere else.  DID YOURead more

What should be in your 2020 Social Media Strategy?

3.5 million New Zealanders use social media (We Are Social), so it makes sense that marketers should be active on social platforms in the hope of connecting with their target audience.  Thanks toRead more

Best Practice for Social Ads

With different advice for different social media platforms, creating adverts (and getting them right) can be like walking through a minefield. Particularly when you’re just starting out, trying toRead more

The 101 of Advertising on Instagram

If your audience is on Instagram, then boosting your visibility with ads is a no-brainer. With more than one billion people using Instagram every month, and 500 million using it every day (statsRead more

Planning a Holiday Themed Campaign

The silly season is fast approaching; Christmas decorations are coming out, your inbox is filling up with holiday-themed promotions, and it’s now socially acceptable to play your favouriteRead more


Grow your knowledge and your confidence to take ownership of your social media marketing.
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