EDUCATION

There’s no time to stand still when it comes to social. Which is why we’ve made it easy to keep up with the latest changes, updates and best-practice approaches to using social media for your business. We have free resources below, or for those who need a little extra guidance, our paid packages could be right for you.

Social School

Social School is a FREE Facebook community (group) for SMEs. It exists to help you stay on top of updates, real trends, and learn how to implement best practice social media to grow an amazing brand. Join us! It’s an easy way to tap into our knowledge, whether you’re socially savvy, or just starting out!

  • Guides, webinars and resources so you can learn at your own pace and in your own time
  • Ask our experts questions - they love it
  • Build your own knowledge and confidence of different social platforms

Social for Good Podcast

The Social Shop Managing Director, Mary Cullingford leads the conversation on using #socialforgood in our monthly podcast. She shares her views, insights and advice, and chats to other subject matter experts who offer their perspective on how to get the most out of social media for your business.

  • Understand how to use social media as a force for good
  • Best-practice advice for managing your own social media accounts
  • Interviews and insights from our own full-service social media agency

Social Thought Leadership

Mary Cullingford, Managing Director of The Social Shop, goes deep into some of the big topics impacting social media marketing and brand positioning for businesses of all sizes. Discover insider-insights from an experienced social marketer who is committed to helping other businesses leverage #socialforgood.

  • Topical discussion on today’s important conversations surrounding social media
  • Research-driven analysis and opinion
  • Advice to help social marketers grow their influence within organisation

We're sharing social insights on our blog:

There is so much info out there it can be hard to know where to start. Ditch the overwhelm and let us break down what it is you really need to know when it comes to social media. From understanding algorithms and employee advocacy to tips on great creative and stand-out copy, our monthly blog covers every facet of what it takes to be successful on social. 

Research-driven insights and best-practice tips. 

Straight-talking advice for creating good content - strategically.

Need-to-know basics and relevant industry updates.

What to look for when you’re hiring a social media agency

So, you’re keen to outsource your social media - but putting your brand in the hands of someone else is a decision that you want to get right. Because while there are plenty of social media andRead more

Convincing your boss to take social media seriously

Trying to get your boss to take social media seriously? The struggle is REAL. And by seriously, we’re not just talking a show of support towards a social presence, but actually having a trueRead more

The State of Social 2021: The latest social insight from Sprout Social Index

It’s that time of year again! The annual Sprout Social Index hit our inboxes and for us social media marketers, it’s kinda like Christmas. We love digging into the data to understand more aboutRead more

So you want to be a social media manager? Here's what you need to know

If you ask us, working in social media is fun! It’s a chance to be creative, while helping brands strategically sell, grow and create impact. Plus, the demand for good social media managementRead more

Our values: Helping brands like yours use social the right way

When it comes to establishing a brand, marketers and strategists will tell you that getting clear on your values is one of the first things you need as a foundation for your business.  They’reRead more

Do you know about social media’s SEO superpowers?

Getting your brand found online is probably a top priority for you as a business owner. To do that, it’s likely you know that search engine optimisation (SEO) is important for ensuring that yourRead more

The State of Social 2020: Need-to-know stats from Sprout Social’s latest social index

For most industries, social media is now a super-saturated space, so having the right knowledge up your sleeve can help you make sure you’re getting in front of the right people at the right time.Read more

Social for all: accessibility and inclusivity on social media

This year has certainly served up its share of disruption - but the silver lining is that it’s brought with it great opportunities for learning. Global events have pushed us towards becoming moreRead more

Using your brand voice for good on social media

Wow, it’s been a big few months for social media. As brands, 2020 has challenged us in unexpected ways around how we’re showing up online. Global events have connected us on an epic scale andRead more

Customer-centricity for the win: How to use social media to establish brand trust

One message you’ll hear us have set on repeat is that social media needs to be a two-way street. It’s no longer enough for brands to simply see social media as a platform to push their messagesRead more

Your social media stocktake: Strengthening your social presence through downtime

If you’re anything like us, you’ve made it through the level 4 restrictions with the help of Zoom greenscreens hiding washing piles and squabbling children in the background of business calls, aRead more

Social in the time of Covid-19: What to consider when it comes to sharing on social media

We read today that actor Jared Leto was on a silent meditation retreat in the desert for 12 days, and on reemerging into the real world, he was shocked to hear about the seriousness of theRead more

SOCIAL MEDIA TRAINING

Grow your knowledge and your confidence to take ownership of your social media marketing.
We offer 1-1, group training and specialist presentations.