There’s no time to stand still when it comes to social. Which is why we’ve made it easy to keep up with the latest changes, updates and best-practice approaches to using social media for your business. We have free resources below, or for those who need a little extra guidance, our paid packages could be right for you.
Social School is a FREE Facebook community (group) for SMEs. It exists to help you stay on top of updates, real trends, and learn how to implement best practice social media to grow an amazing brand. Join us! It’s an easy way to tap into our knowledge, whether you’re socially savvy, or just starting out!
- Guides, webinars and resources so you can learn at your own pace and in your own time
- Ask our experts questions - they love it
- Build your own knowledge and confidence of different social platforms
Social for Good Podcast
The Social Shop Managing Director, Mary Cullingford leads the conversation on using #socialforgood in our monthly podcast. She shares her views, insights and advice, and chats to other subject matter experts who offer their perspective on how to get the most out of social media for your business.
- Understand how to use social media as a force for good
- Best-practice advice for managing your own social media accounts
- Interviews and insights from our own full-service social media agency
Social Thought Leadership
Mary Cullingford, Managing Director of The Social Shop, goes deep into some of the big topics impacting social media marketing and brand positioning for businesses of all sizes. Discover insider-insights from an experienced social marketer who is committed to helping other businesses leverage #socialforgood.
- Topical discussion on today’s important conversations surrounding social media
- Research-driven analysis and opinion
- Advice to help social marketers grow their influence within organisation
We're sharing social insights on our blog:
There is so much info out there it can be hard to know where to start. Ditch the overwhelm and let us break down what it is you really need to know when it comes to social media. From understanding algorithms and employee advocacy to tips on great creative and stand-out copy, our monthly blog covers every facet of what it takes to be successful on social.
Research-driven insights and best-practice tips.
Straight-talking advice for creating good content - strategically.
Need-to-know basics and relevant industry updates.
The 2023 social media forecast for brandsJuly 19th 2022We say it every year: brands can’t afford to ignore the importance of social media any longer. Those who already have it, are getting ahead. Fast. We all live online, as well as IRL, these days.Read more
Strategy Success FactorsJune 20th 2022Distractions are all over social, and a scatter-gun approach to strategy will see you chasing your tail to find results - so we’re here to keep you focussed. We’ve compiled a list of seven keyRead more
Conscious content consumption & curating your news-feed: A positive mental health move.November 9th 2021Hands up who is feeling like they could do with a little break from the world right now? There’s some wacky stuff going on out there, and our social feeds have become a daily doom-scroll of tough,Read more
What to look for when hiring a social media agencySeptember 10th 2021So, you’re keen to outsource your social media - but putting your brand in the hands of someone else is a decision that you want to get right. Because while there are plenty of social media andRead more
Convincing your boss to take social media seriouslyAugust 13th 2021Trying to get your boss to take social media seriously? The struggle is REAL. And by seriously, we’re not just talking a show of support towards a social presence, but actually having a trueRead more
The State of Social 2021: The latest social insight from Sprout Social IndexJuly 22nd 2021It’s that time of year again! The annual Sprout Social Index hit our inboxes and for us social media marketers, it’s kinda like Christmas. We love digging into the data to understand more aboutRead more
So you want to be a social media manager? Here's what you need to knowJune 2nd 2021If you ask us, working in social media is fun! It’s a chance to be creative, while helping brands strategically sell, grow and create impact. Plus, the demand for good social media managementRead more
Our values: Helping brands like yours use social the right wayApril 23rd 2021When it comes to establishing a brand, marketers and strategists will tell you that getting clear on your values is one of the first things you need as a foundation for your business. They’reRead more
Do you know about social media’s SEO superpowers?April 1st 2021Getting your brand found online is probably a top priority for you as a business owner. To do that, it’s likely you know that search engine optimisation (SEO) is important for ensuring that yourRead more
The State of Social 2020: Need-to-know stats from Sprout Social’s latest social indexAugust 26th 2020For most industries, social media is now a super-saturated space, so having the right knowledge up your sleeve can help you make sure you’re getting in front of the right people at the right time.Read more
Social for all: accessibility and inclusivity on social mediaJuly 24th 2020This year has certainly served up its share of disruption - but the silver lining is that it’s brought with it great opportunities for learning. Global events have pushed us towards becoming moreRead more
SOCIAL MEDIA TRAINING
Grow your knowledge and your confidence to take ownership of your social media marketing.
We offer 1-1, group training and specialist presentations.