3.5 million New Zealanders use social media (We Are Social), so it makes sense that marketers should be active on social platforms in the hope of connecting with their target audience.  Thanks to the mass flocking of marketers, competition on social media can be stiflin...
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With different advice for different social media platforms, creating adverts (and getting them right) can be like walking through a minefield. Particularly when you’re just starting out, trying to contend with tricky algorithms and match it with the best creative the world...
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If your audience is on Instagram, then boosting your visibility with ads is a no-brainer. With more than one billion people using Instagram every month, and 500 million using it every day (stats from Facebook), there’s a huge new market available for you to target.  P...
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The silly season is fast approaching; Christmas decorations are coming out, your inbox is filling up with holiday-themed promotions, and it’s now socially acceptable to play your favourite Christmas playlist on Spotify (or maybe that’s just us).  That means it’s t...
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When social media first emerged, many businesses weren’t quite sure what to do with it. Was it a passing phase? Or was it a legit means of marketing? For many, this meant their approach for social was to make it the responsibility of the most tech-savvy staff member, or it...
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As social media becomes a more and more cluttered space, brands have to work harder than ever to get in front of their target audience.  On our blog, we’ve covered how to get your message into the news feed, with targeting, paid campaigns, or by working with influence...
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Trends in social may change, but one thing that we know for certain is that social media is a two-way street. It’s as much about listening as it is about sharing. Sprout Social recently released the insights of their 2019 Index (you can see our take on this here). These re...
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Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media.  In a nutshell - its having a plan for the management of your brand on social media, at all times. ...
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With more than one billion monthly active users on Instagram, plus over 400 million using Stories on a daily basis, Instagram’s growing user base is a bonafide home for brands wanting to make a splash on social. Instagram’s highly visual nature has made it the ideal spot...
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How do you know if you’re on the right track with your social media strategy?  Aside from turning to your own metrics, understanding industry-wide data is of benefit not just for the success of your strategy, but for the success of your organisation. Backing up your a...
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