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Using your brand voice for good on social media

June 29th 2020 Wow, it’s been a big few months for social media. As brands, 2020 has challenged us in unexpected ways around how we’re showing up online. Global events have connected us on an epic scale and Read more

Customer-centricity for the win: How to use social media to establish brand trust

May 25th 2020 One message you’ll hear us have set on repeat is that social media needs to be a two-way street. It’s no longer enough for brands to simply see social media as a platform to push their messages Read more

Your social media stocktake: Strengthening your social presence through downtime

Your social media stocktake: Strengthening your social presence through downtime

April 22nd 2020 If you’re anything like us, you’ve made it through the level 4 restrictions with the help of Zoom greenscreens hiding washing piles and squabbling children in the background of business calls, a Read more

Social in the time of Covid-19: What to consider when it comes to sharing on social media

Social in the time of Covid-19: What to consider when it comes to sharing on social media

March 26th 2020 We read today that actor Jared Leto was on a silent meditation retreat in the desert for 12 days, and on reemerging into the real world, he was shocked to hear about the seriousness of the Read more

Our favourite Instagram accounts and why

Our favourite Instagram accounts and why

February 20th 2020 When you work in Social Media, you end up spending a LOT of time browsing. We like to keep on top of what’s working & what isn’t working, and the best way to do this is by checking out all sorts Read more

How to write the perfect social bio

How to write the perfect social bio

January 30th 2020 We don’t need to tell you that first impressions MATTER. The saying “You never get a second chance to make a first impression” holds true in social media as much as anywhere else. DID YOU Read more

What should be in your 2020 Social Media Strategy?

What should be in your 2020 Social Media Strategy?

December 1st 2019 3.5 million New Zealanders use social media (We Are Social), so it makes sense that marketers should be active on social platforms in the hope of connecting with their target audience. Thanks to Read more

Best Practice for Social Ads

Best Practice for Social Ads

November 26th 2019 With different advice for different social media platforms, creating adverts (and getting them right) can be like walking through a minefield. Particularly when you’re just starting out, trying to Read more

The 101 of Advertising on Instagram

The 101 of Advertising on Instagram

October 18th 2019 If your audience is on Instagram, then boosting your visibility with ads is a no-brainer. With more than one billion people using Instagram every month, and 500 million using it every day (stats Read more

Planning a Holiday Themed Campaign

Planning a Holiday Themed Campaign

October 1st 2019 The silly season is fast approaching; Christmas decorations are coming out, your inbox is filling up with holiday-themed promotions, and it’s now socially acceptable to play your favourite Read more

How to be authentic on Social Media (and why it matters)

How to be authentic on Social Media (and why it matters)

August 30th 2019 As social media becomes a more and more cluttered space, brands have to work harder than ever to get in front of their target audience. On our blog, we’ve covered how to get your message into the Read more

The Importance of a Social Media Strategy

The Importance of a Social Media Strategy

July 23rd 2019 Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media. In a nutshell - its having a plan for the Read more

Time to step up your social game?

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