Your best brand advocates are your employees!
April 25, 2019
‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos.
So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many ...
How User Generated Content can amplify your social game!
March 29, 2019
For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers.
UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
Let me tell you a story…
March 1, 2019
There’s a new kid on the content block. In 2018 Stories proved their worth, and subsequently in 2019 they’re EVERYWHERE. Every dominant social platform has started introducing a ‘stories’ option. Although Instagram Stories is one of the more popular and well-known ve...
Basics: How to write an awesome social media post
February 1, 2019
How many times have you attempted to write an engaging post, only to end up racking your brains for a witty or interesting caption?
Don’t worry - it happens to the best of us! But to make your life easier, we’ve compiled a few hints and tips to bear in mind when you nex...
Hashtags 101 - Understanding the Basics!
December 17, 2018
If you’re a social media rookie, the hashtag; a word or phrase preceded by a hash sign (#) could be baffling you right now.
The hashtag came into existence on Twitter, but since then most social media platforms have adopted the use of these. The hash (symbol) turns any wo...
Facebook & Instagram advertising: Choose the right objectives, get the right results
November 26, 2018
OK - so you’ve heard from us a lot this year, that you need to have an advertising budget for social media, if you want your maximise the potential of your content and campaigns.
Spending that budget wisely is the difference between a top and a flop result, so knowing wha...
Did someone say “Influencer” ? Yep! And here’s how they’re relevant…
October 26, 2018
So, you want to know the basics of influencer marketing?Put simply, an influencer is an individual who has the power to impact purchase decisions of others because of their authority, knowledge, position or relationship with their (genuine) audience on social media. Generall...
Instagram for Business: A Guide for Newbies
September 7, 2018
If you haven’t heard of it (you might be hiding under a rock), Instagram is a hugely-popular photo and video-sharing social media platform now owned by Facebook.
As well as posting images & videos to your feed, this year, the popularity of Instagram Stories (see below) has...
What you need to know about Generation Z
August 14, 2018
Just when you thought you had Millennials nailed, there’s another generation on the scene, about to enter the workforce.
By 2020, Generation Z is expected to make up 40% of consumer markets, which has the potential to cause major changes across all industries! Here’s wha...
2018 FB Messenger Marketing Trends
June 27, 2018
When we think of social media marketing, it’s often just the major players that come to mind as tools; Facebook, Instagram, Twitter, and LinkedIn.
But that thinking misses a huge part of social media: messaging apps (which are actually separate platforms)!
If y...
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