When social media first emerged, many businesses weren’t quite sure what to do with it. Was it a passing phase? Or was it a legit means of marketing? For many, this meant their approach for social was to make it the responsibility of the most tech-savvy staff member, or it...
How to be authentic on Social Media (and why it matters)
August 30, 2019
As social media becomes a more and more cluttered space, brands have to work harder than ever to get in front of their target audience.
On our blog, we’ve covered how to get your message into the news feed, with targeting, paid campaigns, or by working with influence...
Move towards becoming a social-led business
August 12, 2019
Trends in social may change, but one thing that we know for certain is that social media is a two-way street. It’s as much about listening as it is about sharing.
Sprout Social recently released the insights of their 2019 Index (you can see our take on this here). These re...
The Importance of a Social Media Strategy
July 23, 2019
Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media. In a nutshell - its having a plan for the management of your brand on social media, at all times. ...
How to sell products with IG Shopping
July 8, 2019
With more than one billion monthly active users on Instagram, plus over 400 million using Stories on a daily basis, Instagram’s growing user base is a bonafide home for brands wanting to make a splash on social.
Instagram’s highly visual nature has made it the ideal spot...
How do you know if you’re on the right track with your social media strategy?
Aside from turning to your own metrics, understanding industry-wide data is of benefit not just for the success of your strategy, but for the success of your organisation. Backing up your a...
Nailing community management is important for any business active on social media. How you manage your community will define how your followers perceive your brand and without a doubt, if or how often they buy from you.
At its core, community management is about forming rela...
Your best brand advocates are your employees!
April 25, 2019
‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos.
So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many ...
How User Generated Content can amplify your social game!
March 29, 2019
For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers.
UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
Let me tell you a story…
March 1, 2019
There’s a new kid on the content block. In 2018 Stories proved their worth, and subsequently in 2019 they’re EVERYWHERE. Every dominant social platform has started introducing a ‘stories’ option. Although Instagram Stories is one of the more popular and well-known ve...
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