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Using your brand voice for good on social media

Wow, it’s been a big few months for social media. As brands, 2020 has challenged us in unexpected ways around how we’re showing up online. Global events have connected us on an epic scale and impacted hugely on the way we’ve been called to communicate with our audiences. From the Australian bushfires, to Covid-19 to the Black Lives Matter social uprising, the first six months of the year have sure been an unprecedented (whoops, we’re done with that word now, aren’t we?) learning curve....

June 29, 2020

Customer-centricity for the win: How to use social media to establish brand trust

One message you’ll hear us have set on repeat is that social media needs to be a two-way street. It’s no longer enough for brands to simply see social media as a platform to push their messages out, and it’s no longer a post-and-they-shall-come solution to growing your brand. Connection, community and conversation all come about through dialogue - not monologue. And actually understanding your audience - who they are, what they need, how they talk - starts by climbing out of the ivory busi...

May 25, 2020

Your social media stocktake: Strengthening your social presence through downtime

If you’re anything like us, you’ve made it through the level 4 restrictions with the help of Zoom greenscreens hiding washing piles and squabbling children in the background of business calls, a redneck tiger zoo operator on Netflix for distraction and the cool, calm collectiveness of Dr. Ashley Bloomfield on our screens at 1pm for a daily dose of reassurance and steadiness. You’ve probably also seen your time on social media spike. Whether it’s to stay connected, keep up with the news o...

April 22, 2020

Social in the time of Covid-19: What to consider when it comes to sharing on social media

We read today that actor Jared Leto was on a silent meditation retreat in the desert for 12 days, and on reemerging into the real world, he was shocked to hear about the seriousness of the coronavirus pandemic. So, you’d have to have been getting zen in the desert with Jared to not know that Covid-19 is pretty much all our news feeds have been talking about for the past week. And if you’re anything like us, opening up those news feeds can feel overwhelming. We’re bombarded with news and mi...

March 26, 2020

Our favourite Instagram accounts and why

When you work in Social Media, you end up spending a LOT of time browsing. We like to keep on top of what’s working & what isn’t working, and the best way to do this is by checking out all sorts of  accounts....

February 20, 2020

How to write the perfect social bio

We don’t need to tell you that first impressions MATTER. The saying “You never get a second chance to make a first impression” holds true in social media as much as anywhere else. DID YOU KNOW: It takes users less than two-tenths of a second to form a first impression (Science Daily), and your bio is an integral part of this.We’ve rounded up the most effective ways to create a social media bio that will guarantee a perfect first impression....

January 30, 2020

What should be in your 2020 Social Media Strategy?

3.5 million New Zealanders use social media (We Are Social), so it makes sense that marketers should be active on social platforms in the hope of connecting with their target audience. Thanks to the mass flocking of marketers, competition on social media can be stifling, making it difficult for you to stand out. But, staying on top of the latest social media trends (and integrating them into your strategy) can help you stand out in the crowd. To keep you ahead, here are eight social me...

December 1, 2019

Best Practice for Social Ads

With different advice for different social media platforms, creating adverts (and getting them right) can be like walking through a minefield. Particularly when you’re just starting out, trying to contend with tricky algorithms and match it with the best creative the world has ever seen.SO. Because we love seeing brands producing good social media, we’ve compiled the most important advertising best practices when it comes to social media, so that you can gain the most from your advertising s...

November 26, 2019

The 101 of Advertising on Instagram

If your audience is on Instagram, then boosting your visibility with ads is a no-brainer. With more than one billion people using Instagram every month, and 500 million using it every day (stats from Facebook), there’s a huge new market available for you to target. PLUS, one-third of Instagram users have purchased through the platform on mobile (GlobalWebIndex) already. This shows they’re not only a large audience; they’re a large audience that’s open t...

October 18, 2019

Planning a Holiday Themed Campaign

The silly season is fast approaching; Christmas decorations are coming out, your inbox is filling up with holiday-themed promotions, and it’s now socially acceptable to play your favourite Christmas playlist on Spotify (or maybe that’s just us). That means it’s time to finish the year strong with a holiday campaign that makes an impact, but like shopping for gifts, leaving your campaign plan to Christmas Eve isn’t going to end well. ...

October 1, 2019

How to be authentic on Social Media (and why it matters)

As social media becomes a more and more cluttered space, brands have to work harder than ever to get in front of their target audience. On our blog, we’ve covered how to get your message into the news feed, with targeting, paid campaigns, or by working with influencers. The real question is, once you’re in the news feed, is your message even making a mark, or just getting lost amongst all the other advertising?...

August 30, 2019

The Importance of a Social Media Strategy

Having a social media strategy means knowing what to post, when to post and what to do with that post once it (and your brand) is on social media.  In a nutshell - its having a plan for the management of your brand on social media, at all times. ...

July 23, 2019

How to sell products with IG Shopping

With more than one billion monthly active users on Instagram, plus over 400 million using Stories on a daily basis, Instagram’s growing user base is a bonafide home for brands wanting to make a splash on social.Instagram’s highly visual nature has made it the ideal spot for showcasing products, so when Shopping was launched in February 2018, allowing brands to tag products directly in posts and Stories, directing customers to the item they want to purchase. Plus, with the...

July 8, 2019

Community Management - why it's a must and how to nail it

Nailing community management is important for any business active on social media. How you manage your community will define how your followers perceive your brand and without a doubt, if or how often they buy from you.At its core, community management is about forming relationships and seizing opportunities to interact with your community online, whether that’s on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn or any other online platform.Good co...

May 17, 2019

Your best brand advocates are your employees!

‘Employee advocacy’ is a phrase we’re starting to see a lot more of as ‘TEAM’ becomes a large part of many company’s ethos.So, what is this fancy new term? Employee advocacy is the promotion and backing of a business by its workforce. This can take form in many different ways, from verbal recommendations to posts on Social Media. The latter, is what we like....

April 25, 2019

How User Generated Content can amplify your social game!

For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers.UCG can include pictures, videos, testimonials, tweets, stories, blog posts, and pretty much anything else. Basically UGC is created when social media users advertently or inadvertently promote a brand via their own content, rather than the brand promoting itself.To give you an idea of why UGC is so pow...

March 29, 2019

Basics: How to write an awesome social media post

How many times have you attempted to write an engaging post, only to end up racking your brains for a witty or interesting caption?Don’t worry - it happens to the best of us! But to make your life easier, we’ve compiled a few hints and tips to bear in mind when you next find yourself struggling with ‘post copy’.Writing effective copy (the industry term for words) wherever you’re posting it, is vital for social media success. A boring caption isn’t going to catch the attention of anyo...

March 12, 2019

Let me tell you a story…

There’s a new kid on the content block. In 2018 Stories proved their worth, and subsequently in 2019 they’re EVERYWHERE. Every dominant social platform has started introducing a ‘stories’ option. Although Instagram Stories is one of the more popular and well-known versions, Stories actually originated on Snapchat in 2013.If you’re a total stories newbie, a Story is a post option that allows users to quickly and easily post a picture or a short video of what they’r...

March 1, 2019

Hashtags 101 - Understanding the Basics!

If you’re a social media rookie, the hashtag; a word or phrase preceded by a hash sign (#) could be baffling you right now.The hashtag came into existence on Twitter, but since then most social media platforms have adopted the use of these. The hash (symbol) turns any word or group of words that directly follow it into a searchable link, which allows you to find & organise content as well as track discussion topics based on those keywords....

December 17, 2018

Facebook & Instagram advertising: Choose the right objectives, get the right results

OK - so you’ve heard from us a lot this year, that you need to have an advertising budget for social media, if you want your maximise the potential of your content and campaigns.Spending that budget wisely is the difference between a top and a flop result, so knowing what ad objectives to select will give you the right start....

November 26, 2018

Did someone say “Influencer” again? Yep! And here’s how they’re relevant…

So, you want to know the basics of influencer marketing?Put simply, an influencer is an individual who has the power to impact purchase decisions of others because of their authority, knowledge, position or relationship with their (genuine) audience on social media. Generally an influencer has a following in a particular niche; and the size of their following can depend on the size of the niche.Social Media Influencers can be valuable for brands because they can create trends, and encourage thei...

October 26, 2018

Instagram for Business: A Guide for Newbies

If you haven’t heard of it (you might be hiding under a rock), Instagram is a hugely-popular photo and video-sharing social media platform now owned by Facebook.As well as posting images & videos to your feed, this year, the popularity of Instagram Stories (see below) has boomed, a time-limited image or video that displays at the top of a user’s feed. Plus, there are advertising opportunities now on offer for businesses that are worth paying attention to....

September 7, 2018

What you need to know about Generation Z

Just when you thought you had Millennials nailed, there’s another generation on the scene, about to enter the workforce.By 2020, Generation Z is expected to make up 40% of consumer markets, which has the potential to cause major changes across all industries! Here’s what you need to know....

August 14, 2018

GUEST BLOG: Market Research & Why you Need it!

There's a critical part of every social media strategy that includes knowing who your target audience is. Not knowing who you're talking to, how they like to be communicated with, what engages them the most or when / where they're online is like throwing a dart at a target and hoping that it sticks.We sat down with a Kiwi industry authority in 'knowing your audience' – the very talented and switched on Suzanne Smith from The Industry Group. The Industry Group specialises in market researc...

July 20, 2018

2018 FB Messenger Marketing Trends

When we think of social media marketing, it’s often just the major players that come to mind as tools; Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a huge part of social media: messaging apps (which are actually separate platforms)! If you haven’t explored the options for extending your reach, customer connection and sales with the ‘king-hitter’ of messaging apps, Facebook Messenger read on - boy do we have some news for you...

June 27, 2018 Posts 1-25 of 33 | Page next