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Awareness

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For those of you who’ve never heard the acronym ‘UGC’ before, User Generated Content is any type of content created and published to social media by unpaid contributors, i.e. your followers. UCG can include pictures, videos, testimonials, tweets, stories, blog posts, a...
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There’s a new kid on the content block. In 2018 Stories proved their worth, and subsequently in 2019 they’re EVERYWHERE. Every dominant social platform has started introducing a ‘stories’ option. Although Instagram Stories is one of the more popular and well-known ve...
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If you’re a social media rookie, the hashtag; a word or phrase preceded by a hash sign (#) could be baffling you right now. The hashtag came into existence on Twitter, but since then most social media platforms have adopted the use of these. The hash (symbol) turns any wo...
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Just when you thought you had Millennials nailed, there’s another generation on the scene, about to enter the workforce. By 2020, Generation Z is expected to make up 40% of consumer markets, which has the potential to cause major changes across all industries! Here’s wha...
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GT Radial New Zealand

June 3, 2016
GT Radial is a brand that has been around in New Zealand for a long time. Alongside a forward-thinking Marketing Manager we developed a social campaign to bring this global brand out of the dark-ages of marketing, into this century with humor and practicality. Naturally, t...
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Leadfoot Festival

April 28, 2016
We were engaged to take on the management of all social media for Leadfoot Festival at a critical time, just prior to their 2016 event. The Leadfoot Festival had been growing and steadily slowly in awareness and attendance since it's inception in 2012, but organisers knew so...
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